Verona, Italy; Berlin, Germany (Gastrosofie). Wine tourism is evidently well received at the 57th Vinitaly International Wine and Spirits Fair, held in Verona from 6 to 9 April 2025. The debut of the Vinitaly Tourism project – the new Veronafiere project to promote experiences that can be enjoyed in wineries throughout Italy – is said to have been a success.
The Vinitaly Tourism day is scheduled for Wednesday, 9 April 2025. The debut will feature 63 wineries, 17 buyers, including tour operators, traditional and online travel agencies, selected by Veronafiere from the United States, Germany, the Kingdom of Spain and the Republic of Italy, and 172 pre-scheduled appointments in a B2B speed dating format.
‘The growth of wine tourism in Italy in recent years gives us an insight into a heritage that is still largely untapped in terms of its overall potential,’ explained Veronafiere’s managing director, Adolfo Rebughini. Vinitaly Tourism is intended to be the project, or rather this new area, that promotes the development of tourism in wine-growing regions and thus for companies throughout Italy.
According to Roberta Garibaldi, tourism expert and lecturer at the University of Bergamo, ‘new research on wine tourism’ will be presented at Vinitaly in Verona. Wine tours are very popular in Italy. With regard to wine tourism, there were 18.5 million arrivals and 62.3 million visits. The regions of Piedmont and Tuscany are said to be at the forefront in this category. As connoisseurs and critics know, the Langhe-Barolo, Chianti and Montalcino are the most popular Italian wine destinations.
My advice: travel through the Marche and Abruzzo regions, hike through vineyards, explore wineries and taste wines.
There and elsewhere on the Apennine Peninsula, the same applies as always: ‘Wine tourism is not (just) about tasting’. More than ever, the motto is: ‘Sustainability in wine hospitality’ is a top priority throughout Italy and will be particularly important in Verona on Wednesday, 9 April 2025.
